We have developed a range of case studies covering our licensed product manufacturers. This case study features Hoselink who has two products approved with Smart WaterMark.
Hoselink has been working with Smart Approved WaterMark since 2008 to demonstrate to its customers that the products are water saving and efficient.
Hoselink Marketing Manager, Michelle Di Micco, recognizes that customers look for external validation when purchasing water saving products.
“I felt that having that external approval would give additional credibility to our products and the claims that we make,” Di Micco said. Hoselink has utilised the Smart WaterMark in commercial advertising as well as on their product pages on the website. “I think it looks legitimate and that it is very beneficial and an additional help in convincing customers that the product is worth investing in,” Di Micco expressed.