By Chris Philpot, CEO, Smart Approved WaterMark

Australia has a long history of floods and droughts. Due to its vast geographical area it is possible for the country to experience both of these hydrological events at any one time. Our dependence on water for survival places a large importance on this molecule. As a species we’ve evolved to farm land and irrigate crops rather than hunt and gather as we once did, placing increased stress on the water network. If we are to survive, its clear we must use water wisely and embed water efficiency into our culture. But as a species how do we do this and how do we really perceive water?

There are two perceived realities - objective and subjective.But according to Yuval Noah Harari*, our species, Homo Sapiens, live in not only these two realities but a third too – the inter-subjective. What does this mean?

Objective entities are realities outside us such as trees, rocks and rivers. Subjective realities are those which we experience as beings such as fear, joy and desire. The third layer to our complex make up as a species in the inter-subjective. This includes the world that homo sapiens has created in our imagination such as gods, nations and corporations.

The need for water in our lives exists across all three of these realities. At an objective level, water exists as a chemical that we need to survive – H2O.It flows through rivers from mountains and we use it to irrigate the farmland. At a subjective level, we feel joy when our crops thrive due to the presence of water, and fear during times of drought. At the inter-subjective level, hundreds of years ago we would have prayed to the gods for rain in times of drought, and more recently expressed fear over large bottled water corporations taking spring water away from traditional irrigation supplies.

The modern age is a consumerist society. That means we use too much ‘stuff’ – too much energy and too much water. For all of us, water is essential – whether we look at it from an objective, subjective or inter-subjective perspective it’s important that we use water wisely. But what do we have available to help us do this? Labelling is one way. The Smart Approved WaterMark helps us all make the right choice when we are shopping for products and services that use water.

*Homo Deus, A Brief History of Tomorrow, Yuval, Noah Harari

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