AUSTRALIANS ADMIT TO TAP ADDICTION

Smart Approved WaterMark launch ‘Water Night’, A national challenge encouraging Australians to become water mindful

Research, conducted by not for profit water efficiency specialists, Smart Approved WaterMark, has revealed Australia’s addiction to using their taps. Despite being the world's driest inhabited continent, Australia is on autopilot when using tap water. Experts state that if Australian’s were more conscious - more mindful - when reaching for taps they would value water, cut unnecessary use and save more. They conclude that by abandoning auto pilot, Australians will want to use less, resulting in pocket savings too.

In a bid to make Australians aware of how often they use their taps, Smart Approved WaterMark has launched a national challenge Water Night. Participants will challenge themselves not to use their taps* from 5pm-5am on October 22nd during National Water Week. Instead of running water they will manage with one bucket for the night for everything but handwashing, drinking and flushing.

When this activity was trialed as part of the ‘Australia’s Relationship with Water’ study, Smart Approved WaterMark witnessed how it improved the water mindfulness of the participants, not to mention their water literacy and attitudes towards water efficiency. 55% of the research participants said they were addicted to their taps, 69% said they’d freak out if their taps stopped working with 63% concluding they think they could save more water than they do.

CEO, Smart Approved WaterMark, Chris Philpot, said: “Our interviewees were shocked at how subconsciously they reached for the tap, even when we asked them not to. When they shared their experience, they said it was really hard to not turn a tap and that they had to wrap a cloth or towel around the tap to stop them trying it to turn it on…they said they realised turning the tap was such a second nature thing that it was really hard to stop. We encourage all Australians to sign up to Water Night at www.waternight.com.au to improve their water mindfulness”

Water mindfulness is key to improving water literacy too with 65% of Baby Boomers having high literacy compared to just 14% of Gen Z. To help increase these rates Smart Approved WaterMark is providing a package of free online Water Night resources to inform and inspire Australia’s youth about our most precious resource.

Research also shows 45% of Aussies claim they save water, more mindfully, than their neighbours. The household challenge is on.

Australian TV personality, Gorgi Coghlan, is an ambassador for the campaign and will be participating in the Water Night challenge with her family.

Also doing their bit to back the campaign are Australian Tiktokers including Jasmine XTO and Rory Eliza alongside gardening aficionadas and water efficiency fans, Jane Edmanson, Sophie Thomson and Costa Georgiadis all presenters of ABC’s Gardening Australia.

Water Services Association Australia and Australian Water Association, Power and Water, Water Corporation, Sydney Water, Planet Ark and WaterAid. Councils including Tweed Shire, Eurobodalla, Dubbo, Tamworth and Liverpool Plains and more are also supporting the challenge. (Full list at waternight.com.au)

Sign up for Water Night at www.waternight.com.au and improve your water mindfulness.

Notes to Editor

*No taps, running water or showers aside from flushing toilets, COVIDsafe handwashing and religious purposes. Drinking water should be pre-prepared and placed in the fridge. An allowance of one standard bucket/container of water between 5pm to 5am (not to be used for drinking or flushing).

^Water Literacy is knowing where your water comes from, how it gets to your house and where it goes when you flush.

For further information or to arrange an interview, please contact Andrea Philips at Red Havas Andrea.Philips@redhavas.com

About Smart Approved WaterMark

Smart Approved WaterMark (SAWM) is the one-stop shop for water efficiency in Australia. Through its Smart Water Advice program, SAWM delivers a range of educational, interactive water-saving resources for councils and water utilities to take to communities about saving water around the home, garden and business. SAWM certifies water-efficient products and services in Australia, Europe and USA. With Smart Water Solutions, SAWM helps businesses reduce their water use and save money by delivering water audits and recommendations. SAWM has also published the ‘Water Efficient Australia’ 2019 report and ‘Water Efficiency 2017’ in partnership with Water Services Association Australia (WSAA). Smart Approved WaterMark works towards a blue future that celebrates the many amazing qualities of water, its strength and its vulnerability.

About the Australia’s Relationship with Water Report

Smart Approved WaterMark surveyed 2,077 Australians with a nationally representative sample weighted against ABS statistics for age, gender and location. The study was run by research specialist Pollinate. The data was independently reviewed by Institute for Sustainable Futures, University of Technology Sydney.

WN Media Release (pdf 177.7 KB)