Smart Approved WaterMark is managed by

The Smart Approved WaterMark program independently certifies water efficient products and services in Australia and North America. The label helps consumers to shop wisely and provides a market advantage for businesses.

Smart Approved WaterMark (SAWM) is a water efficiency certification program that was set up in 2004, during the height of the Millennium Drought. As identified in the National Water Initiative, the main objective of SAWM was to address the challenge of reducing residential water use through the identification and certification of water efficient technologies and services.

For householders, the scheme is designed to provide confidence that products and services bearing the label will help you save water around the home and garden.

Businesses that gain certification for their products/services, gain market advantage by adding the label to their websites and packaging. They also get additional promotion championing their products and services and the opportunity to be part of the Waterwise program in Western Australia.

For the water industry, the scheme provides a national mechanism to identify water saving products and services. This is proven to be an effective tool to simplify any water efficiency rebate programs or implementation schemes.

The Water Conservancy also delivers the Waterwise Products Program on behalf of The Water Corporation in Western Australia.

North America

The Water Conservancy has entered into an agreement with The Alliance for Water Efficiency to extend the water efficiency certification - Smart Approved WaterMark - to product manufacturers in North America. Smart Approved WaterMark will review and approve water efficient products in North America that do not fit under the EPA WaterSense label.

The experts behind the independent assessments

The Technical Expert Panel has been set up to independently assess the applications of products and services wanting to receive Smart Approved WaterMark accreditation. It comprises seven members including an independent chair. The panel meets quarterly to consider applications from product manufacturers and service providers.

If you have any questions or queries about the Smart Approved WaterMark scheme, just drop us an email at